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SEMrush Content Marketing Fundamentals Exam 2021

SEMrush Content Marketing Fundamentals Exam

Link to Appear in SEMrush Content Marketing Fundamentals Exam:

https://www.semrush.com/academy/exams/content-marketing-fundamentals-exam?utm_campaign=academy_campaign&utm_source=berush&utm_medium=promo&utm_term=96

How to use these answers: 

We are a bunch of digital marketing industry professionals and digital marketing trainers. We take up these digital marketing certification exams every month and share our experiences and discuss the questions and answers. We are sharing this for educational purposes. No commercial / sponsored association.

While you are appearing for the exam, you can come back to this post, Ctrl+F (find) the question, and mark the answer in the question paper.

SEMrush Content Marketing Fundamentals Exam

True or False: Based on the content, consumers can choose one brand over another.

  • False
  • True

 

Who is NOT a member of a content marketing team?

  • Customer success specialist
  • The content strategist
  • A designer
  • SEO / Data analyst

 

What is one goal you can accomplish using content marketing?

  • Increase website traffic
  • Train employees
  • Complete a work retreat

 

How many competitors do you need to have in order to analyze the competition?

  • 7-10
  • 5-7
  • 1-3
  • 3-5

 

Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.

  • Energy
  • Weather
  • Attitude
  • Problems

 

When you’re running a content audit, what is the first thing you need to do?

  • Write out the original goals/objectives
  • Compile all content URLs into a spreadsheet
  • Collect engagement metrics from social media

 

Which SEMrush tool will help you create new topic ideas to create content with?

  • Post Tracking
  • Content Audit
  • Topic Research Tool
  • SEO Writing Assistant

 

What is a content calendar?

  • A calendar listing what social media posts are scheduled and when
  • A shareable resource that all teams can use to plan content marketing activity
  • A calendar of important holidays to focus content on

 

What should the average length of paragraphs in a blog post be?

  • 10-12 sentences
  • 1-2 sentences
  • 5-7 sentences
  • 2-4 sentences

 

When it comes to optimizing a new blog post, which parts of the content should be optimized?

  • Headers, footers, title tags, meta-titles, and the meta-description
  • Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
  • Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

 

What is a great way to make sure your content is seen by your fans, their friends, and your target audience?

  • Post the same piece of content every day
  • Promote the content on social media through a Boosted Post
  • Have the customer success team call and notify customers of a new content release

 

How can you update a piece of content to make it high-quality content? Choose 3 options.

  • Divide the piece into smaller pieces, and post them separately
  • Make the CTA clearer
  • Implement more relevant keywords
  • Improve the headlines

 

What is the best way to gain leads from content marketing?

  • Have a pop-up box on each blog post
  • Create a piece of content a user has to exchange information to access
  • Ask at the end of every paragraph for the user to sign up

Follow the above question and answer to get the best result we have done a lot of research to bring out the best to you. And to help your career to get boosted.

While you are appearing for the exam, you can come back to this post, Ctrl+F (find) the question, and mark the answer in the question paper.

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