SEMrush Competitive Analysis and Keyword Research Test

SEMrush Competitive Analysis and Keyword Research Test


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We are a bunch of digital marketing industry professionals and digital marketing trainers. We take up these digital marketing certification exams every month and share our experiences and discuss the questions and answers. We are sharing this for educational purposes. No commercial / sponsored association.

While you are appearing for the exam, you can come back to this post, Ctrl+F (find) the question, and mark the answer in the question paper.


Which position change will potentially lead to a higher traffic boost?


You are running a brand new website, and are now analyzing your competitor’s website to build your initial keyword list. Choose two optimal scenarios.


Fill in the blanks. When it comes to content benchmarking, there are several tools that can help you out. _______ enables you to see how certain articles perform in terms of visibility and user engagement metrics. _______ helps find resources your competitors use to publish their content. _______ can help you find if a certain topic is covered by your competitors.


Which metric indicates how hard it is to rank for a certain keyword in organic search?


Which report will give you the best idea of how to choose a partner that has the highest chance of bringing you the highest conversion in your target location?


With the help of the Backlink Gap tool, you can find the list of high authority domains that refer to your competitors but not to you.


Which metric does the Y axis reflect on the Organic Position Distribution widget in Domain Overview?


What type of keywords will help you to enrich your website’s semantic core with synonyms and misspellings?


Which reports deal with the keyword difficulty metric? Choose three answers.


What is the ‘Destination Sites’ report of Traffic Analytics all about?